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LOCAL NEWS
TuesdayFebruary92010



x50
SXSW parties give bands, fans a good time
3/15/2007 4:33 PM
By: Gina Swanson

The nighttime shows of South by Southwest are not the only places for artists to play and get exposure. Free daytime parties allow for people to have a good time, meet others in the industry, and of course, hear bands trying to make it.

Tom White is a club owner from Florida. He is at SXSW on a scouting mission.

"We are looking at bands we are thinking of bringing to Tampa," White said.

For the bands the exposure is priceless, but for everyone else these parties are free and fun.

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SXSW parties

Free parties offer chances for bands, executives, and fans from all over the country to have some free fun.



"The point of SXSW is to get as much exposure as possible. As it gets bigger it's harder to get into the official events," Christina Rentz of Merge Records said.

Members of the band The Broken West came all the way from Los Angeles. While they love the exposure, they say free parties put them closer to their fan base.

"It's a lot of people that are not in the music industry. They don't have badges and wrist bands. They come to these parties because they are free and so you get more actual fans," band member Brian Whelan said.

Because most of the parties along Red River are so close together it gives people in the music industry a chance to party hop. The people we talked to said there's even a lot of competition among the day parties.

"There are at least 25 other day parties going on right now. They have bands that even I want to see. So we had to make sure that we got the best bands possible," Tim Quirk of Rhapsody Online music said.

Many of the parties start at mid-day and last well past midnight, allowing people to have a head-bobbing, foot-stomping good time, without having to worry about pinching pennies in the process.



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