Brian Shine Abell says guitars are his passion.

James Rushant plays bass guitar for a London-based band called, "Does It Offend You?"

The band's name gives you a good idea about its sound.

"Very loud," Rushant said. "That's all I can really say."

It also means he's pretty hard on a guitar.

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	Axe smith When musicians are rough on their guitars, this man comes to the rescue.

"You see you can give a guitar to one guy and he'll do a thousand shows with it and it'll come back pristine," Rushant said. "You give that same guitar to me and it doesn't, really. Well, it comes back a little worse for wear."

It's worse for wear and ready for the skills of Brian Shine Abell.

"Here, I'm the Axe Smith," Abell said. "That's a term that they made up kind of like blacksmith. I'm an Axe Smith, a guitar being an axe.

This is Abell's second South by Southwest.

Last year, he worked on 75 guitars in four days.

He'll probably do at least that many this year. But, that's okay -- guitars are his passion.

"I've been playing guitars my whole life, and I've been a guitar tech for Schecter Guitars for almost seven years."

Abell said he makes sure everything is set for the musicians when they play.

"Stretch'em out so that when they hit the stage, everything's in tune, ready to go," he said.

They're ready to go, and ready to rock and roll.