DALLAS -- When tissue and diaper giant Kimberly-Clark surveyed 600 parents about the young kids' potty-training habits, they learned kids use too much toilet paper and ineffectively.

Company executives decided consumers need a product to teach their kids good bathroom hygiene and how much paper to use. The result, called Cottonelle for Kids, is now hitting store shelves.

It consists of premium toilet paper with paw prints leading to a puppy on every fifth sheet to cue the kid where to tear off – plus a tub of flushable moist wipes.

Irving-based Kimberly-Clark won't disclose sales targets, but executives believe they've got a hit. They plan a multimillion-dollar advertising push to begin early next month on television, the Internet and in women's magazines.